![]() ![]() Many companies were licensed go use the Buster Brown character. Curiously Mary Jane gave her name to the strap shoes, although both Buster and Mary Jane wore them.īuster's creator R.F. Buster gave his name to his trade-mark bangs, collar, and suit. His antics while sometimes naughty were never meam-spirited and always ended with a little motal homily to have a moral influence on the youthful readers of the Sundau comics. He was often accompanied by his sister, Mary Jane, as well as his faithful bulldog-Tige. Buster was a charmingly mischievous boy, always carefully dressed and with nangs and long blond hair. He was also the subject of popular films. Although now known mostly as a coroprate symbol for a shoe company, Buster Brown was the best known boy character in 20th-Century America. A recent introduction of a new logo and related promotional programs continue Buster Brown's reputation as one of the most famous brands of children's footwear in the United States.īuster Brown was a popular comic strip character in the early 20th century. Buster Brown shoes were produced by Frank Maynard. It was not just Buster Brown shoes that were sold, but related products like socks and stocking supporters. Today, Buster Brown remains one of the most recognized children's footwear brands, and is featured at mid-tier and department stores across the United States. The name stuck with the public and Mary Janes became an American term for strap shoes and a staple in any well-dressed little girl's wardrobe. They named the strap shoes that both Buster and Mary Jane wore as "Mary Janes". The company eventually came out with a line of sturdy oxfords for boys. Bush promoted the brand with national print, radio, outdoor, and eventually television advertising. Bush went on to become president of the firm in 1915 and Chairman of the Board in 1948. The company then introduced Buster Brown Shoes to the public in 1904 during the St. Bush persuaded the company to purchase the rights to the name from Outcault. Brown Shoe Company was named for the company's founder George Warren Brown and not Buster. Bush, a sales executive with Brown Shoe Company, came up with the idea that Buster Brown would be a perfect symbol for the compny's line of children's shoes. Beginning at the World's Fair in 1904, Buster Brown became a household name in children's footwear. It was shoes that became the best known use of the Buster Brown character for marketing. I'm not sure, but believe this was a store sign, perhaps from the 1910s.īuster Brown was a popular comic strip character in the early 20th century. The image of course illustrate the strength and durability of Buster Brown stockings. The image here shows Buster Brown pulling on a stocking with a his faithful side kick-Tige. ![]() Then, in 1934, Shirley Temple skipped across the screen wearing white Mary Janes in Baby Takes a Bow, and nearly 30 years later John Kennedy Jr saluted his dead father's casket in a pair.American clothing footwear manufacturer Buster BrownĪmerican Clothing and Footwear Manufacturer: Buster Brownįigure 1.- Buster Brown is primarily known for its shoes, but the company also sold hosiery as well. The bar shoes worn for dancing in the Twenties were sophisticated, ornate affairs, in silk satins, often hand-painted in reds, blues and golds, with plainer styles for daywear. Little girls everywhere clamoured for them, and until the late Fifties they were a must-have style for both boys and girls.Īdults weren't inured to their charms either. ![]() The name comes from the shoes worn by Mary Jane, a character from the Buster Brown comic strip (drawn by R F Outcault) which first appeared in the New York Herald in 1902. What defines this dainty style is the "bar" - a single-buttoned strap across the top of the foot which dates back to the turn of the century. The most directional style for autumn/winter 1998/99 is the Mary Jane, this time in a flat, pointy-toed incarnation. ![]()
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